Charcoal as Plant Fertilizer

Charcoal is considerably neutral, and the natural wood types are perfect in their ability to amend nearly any type of soil. Today, you may here the term bio-char, and this refers to the larger quantities of organic charcoal being produced for use on organic farms and the like. Charcoal is clean, chemical free in most cases, clean to produce when processed properly, and offers an outstanding result without the potentially harmful chemicals and additives so often thrown in to expensive commercial fertilizers. There are many qualities that charcoal brings to the dinner table, to research, to nature, and to the world that you may not recognize as such unless they are pointed out. Due to its extremely high surface area, nutrients like nitrogen and phosphorus stick to the charcoal and provide an excellent home to soil friendly bacteria and thus essentially turning charcoal into a slow release fertilizer. Inoculate it with fertilizer before applying. Most of the plants growers nowadays are looking forward for an efficient yet affordable way of growing healthy plants, which are weed and worm free. The Group of â€Å"Kids of Einstein† has chosen this Investigatory Project entitled â€Å"Charcoal as Plant Fertilizer† with the idea that this will be the solution of most of the concerns of the plant-growers around the world. Charcoal can be an alternative for the commercial fertilizers which are more expensive to buy. Charcoal can be found and bought all around and has less cost than of fertilizers. This is a very big help for plant growers. This project was chosen because the group believes that having this would encourage others to spread the news of more effective fertilizers rather than using the commercial ones. This is helpful not only of its guaranteed effect but it can also help lessen the expenses of the plant growers that would help them get more motivated of planting knowing that they can save more.

Abyssal Zone

Abyssal Zone Steven Jevan 10. 2 Located deeper than 2000 meters underneath the ocean surface, lies a biome that we have barely seen and realize. This unbelievable and incredible biome is called the abyssal zone. With a depth reaching down to 6000 meters, it is impossible to inhabit this biome. Conversely, certain organisms have managed to keep their survival in this very biome through particular processes. Initially, the abyssal zone and the living organisms inside it, suffers the extreme conditions. The word â€Å"abyss† is taken from a Greek word, which means â€Å"bottomless sea†. The abyssal zone itself is located between 2000 and 6000 meters underneath the ocean surface. It is located under the bathyal zone and above the hadal zone. In this depth, sunlight is unable to penetrate through. Therefore, this zone is filled with complete and perpetual darkness. At the same time, in a location this deep, the pressure is unbearable to humans. It is written that, â€Å"Because water pressure increases one atmosphere every 33 feet in depth, animals in the abyssal zone must be able to withstand tremendous amounts of pressure. † (Abyssal). Therefore, animals must be able to withstand up to 11,000 psi. It is incredible how certain organisms are able to survive in this depth, since this amount of pressure would crush a human immediately. Moreover, since the depth oh this biome is extremely deep, the temperature varies from 0 to 4 degrees Celsius. In addition to that, the salinity of the water in the abyssal zone range between 34. 6 and 35. 0 parts per thousand. We do no realize it, but the abyssal zone covers 60% of the earth and 83% of the oceans. So with these abiotic factors and harsh conditions mentioned, we tend to ask the question, â€Å"How is it possible for organisms to inhabit this biome? † As mentioned before, it is almost impossible for organisms to inhabit this biome, but through particular process, it is possible. Generally speaking, fish that lives near the bottom of a sea is categorized as demersal fish. However, demersal fishes are then divided again into two types based on their habitat, coastal and deep-water. As you can see, the fish th at lives in the abyssal zone are categorized as deep-water demersal fish. Examples of these fishes are the: deep-water angler fish, giant grenadier, giant squid, viper fish, etc. There are two ways in which organisms can survive in this biome. First of all, the predators could find their prey. In the abyssal zone, it is extremely dark. However, some fish posses a luminous object to act as bait. For instance, the deep-water angler fish owns a luminous object in its spine. Since the biome is extremely dark, the only luminous object will attract the other fish’s attention. The second way to survive this biome is through the process of chemosynthesis, rather than photosynthesis. Chemosynthesis is a process in which carbon molecules and nutrients are converted into organic materials using the oxidation of inorganic molecules. Rather than using sunlight as the source of energy, chemosynthesis uses the oxidation of inorganic molecules as the source of energy. In the abyssal zone, there is a steady and much higher concentration of nutrient salts of nitrogen, phosphorus, and silica compared in the waters above. Britannica states that, â€Å"This is because abyssal and hadal waters are the reservoir for the salts from decomposed biological materials that settle downward from upper zones, and the lack of sunlight prevents their uptake by photosynthesis. (Abyssal Zone). Also, there is a special term given to the leftovers of animals, plants, and non-living matters that drift down to the lower zones of the ocean, it is called marine snow. In the abyssal zone, the primary producers are bacteria. These bacteria can also be referred as chemotrophs, or chemosynthetic autotrophs. Therefore, the process of chemosynthesis plays a vital role in the survival of those organisms in the abyssal zone. I have to admit that th e abyssal zone is a remarkable and incredible biome in this earth. Under those harsh and extreme circumstances, the abyssal zone is able to maintain its own organism richness. I find it very hard to believe, but it is what exists in this world. Based on research, the abyssal zone is relatively safe from the harmful effects in the upper part of the earth. The abyssal zone is located so deep and shallow under the ocean surface that it is not affected by the problems associated in the ocean surface. In the long run, certain organisms have managed to keep their survival in this very biome through particular processes. The abyssal zone, which is almost inhospitable, turns out to be a habitat for certain organisms. I must say that this biome is phenomenal and implausible. Works Cited †¢ Abyssal. Web. 1 Sept. 2009. . †¢ Abyssal Zone. Wikipedia. Web. 1 Sept. 2009. . †¢ Abyssal zone. Britannica. Web. 2 Sept. 2009. . †¢ Autotroph. Web. 2 Sept. 2009. . †¢ Chemosynthesis. Wikipedia. Web. 1 Sept. 2009. . †¢ Chemosynthesis. Web. 2 Sept. 2009. . †¢ Demersal fish. Wikipedia. Web. 2 Sept. 2009. . †¢ Marine Snow. Web. 2 Sept. 2009. . †¢ Pelagic fish. Wikipedia. Web. 2 Sept. 2009. . †¢ What is Chemosynthesis? Web. 2 Sept. 2009. .

Feasibility Study Essay

* 1. A Feasibility Study on the Establishment of a Semi-Commercial Hogs Farm in Alfonso, Cavite The LGD Farms * 2. CHAPTER I INTRODUCTION * 3. In the Philippines, pork is one of the basic foods which Filipinos eat. It is one of the best sources of protein needed by the body to be strong and healthy. That is why a need for a farm arises. Introduction * 4. Hog raising business has been a very popular and dependable business in the Philippines. In fact, Hog raising business had dominated the swine industry as a healthy and viable commercial sector.Even in our traditional Filipino Festival/Occasion, Filipinos always crave for cuisine with â€Å"PORK†. â€Å"Di kompleto ang Okasyon kung walang handang baboy†. * 5. This statement had marked our traditional way of celebrating special occasions in our lives, and it proved our undying taste for pork. The Philippine Department of Agriculture’s vision is to modernized smallholder agriculture and fisheries to a diversified rural economy which would be dynamic, technologically advanced and internationally competitive. * 6. As of July 2008, it was recoded at 35.6% of the labor force, roughly around 12 million people, are employed in the agriculture industry, which includes the hunting and forestry sectors. The situation being such, the agriculture sector aims for security, sustainability of the natural resource base, social equity and global competitiveness. * 7. The Philippines takes specific measures to achieve these goals through the protection and development of watersheds; proper management of agricultural land and water resources; establishment of biogas facilities; providing marginalized sectors preferential access to productive assets and providing essential measures and support services. * 8. Vision The LGD Farms envisions itself as a hog raising farm promoting and maintaining environmental friendly identity to its employees, customers and to to the community. LGD Farms also envisions itself to be a naturally independent source of BioGas which can be used as a substitute for LPG to be used in the farm. The LGD Farms also envisions for the expansion of hog operation.The LGD’s Vision/Mission Statement * 9. Mission The LGD Farms will create an environmentally friendly identity through undertaking the proper and efficient way of waste disposals to avoid harming and distorting others. The LGD Farms will introduce its environmental friendly BioGas facility through using the hogs’ waste, by converting these waste into useful mathaine gas. * 10. The LGD Farms will undergo expansion after  five years through constructing additional building and adding parent stocks for the purpose of increasing their productiion to supply larger amount in the demand supply gap * 11. CHAPTER III PROJECT BACKGROUND * 12. Name of the Proposed Business: LGD FarmsNature of the business: Hogs ProductionType of business organization: Sole ProprietorshipLocation of the project: Kaysuyo, Alfonso, CaviteProject Background * 13. Source of Capital Funding of LGD Farms’ general operation and other financial demands will be sourced from the savings of the proprietor. Mr. Jandel A. Gimeno will invest P 4,600,000 in the business. * 14. Proposed Name of the Business â€Å"LGD Farms† will be the name of the business as agreed upon by the proponents. The proponents adopted the letters E and J from the name of the proprietor’s parents, Efren and Jovita Gimeno. * 15. The project will adopt a sole proprietorship type of business organization. Sole proprietorship type of business organization is one which is owned and run by an individual and where there is no legal distinction between the owner and the business. Type of Business Organization * 16. All assets of the business are owned by the pr oprietor and all the debts of the business are proprietor’s debts and he/she must pay it from his/her personal resources which will result to unlimited liability. * 17. The proponents opt to form the business under sole proprietorship type of business organization as they see it fit considering the nature and capital requirements of the project. Moreover, it is subject to fewer regulations unlike the other type of business organization, the owner has full autonomy with regard to business decisions. * 18. The proposed location had been chosen by the prponents considering such factors as the availability of resources, accesibility to the potential customers, location cost and the environment of the business which fall under agro – industrial land type as being classified by the DENR which is the only approved land type and location for the establishment of a Hog Farm. Location of the Firm * 19. According to the very nature of the proposed project, which is in line with the livestock type of business, a none-residential area has been the prime consideration of the proponents in choosing the site of the business. The LGD Farms will be situated at Kaysuyo, Alfonso, Cavite. * 20. Management and Personnel Feasibility Summary LGD Farms will implement a democratic style of  management. This means that all employees will have the privilege and will be allowed to participate in the decision-making concerning the farm. The employees as well as the general manager will peform multi-tasking jobs for easy flow of operation. * 21. CHAPTER IVORGANIZATION AND MANAGEMENT FEASIBILITY * 22. With regard to the business operations, the proposed business will have a total of four (4) persons including the General Manager, Technical Operations Manager and two (2) Farmhands. Each of them must have knowledge about the production processes of hogs. They will be trained and oriented properly and will be given some seminars regarding hog farming.Administration and Management Feasibility * 23. Management Proposals The General Manager will be the one to plan and will be in charge of the overall supervision of the farm. He will be the one to screen the applicants to be recruited and hired. The Technical Operations Manager will oversee the efficiency and effectiveness of the farmhands. He will also be responsible for the general care of the pigs, maintaining the herd health and environment of the pigs. * 24. Organizational Chart * 25. In an organization, policies and principles play an important role because these help organization to become more efficient and effective. These will guide the whole business and help to achieve the company’s goals.Company Policies * 26. The proprietor will be the general manager of the firm. His compensation will be through withdrawals from the business. 20% of the Net income will be drawn from the farm.Policies on Drawings * 27. Policies on Hiring LGD Farms will announce job vacancies. The proposed business will recruit and employ workers on the basis of their qualifications of work. Referrals from trusted people will also be entertained. Qualified applicants will then pass the necessary requirements to the management such as:Barangay, Police and NBI ClearanceCopy of Birth CertificateHigh School/College Diploma/Form 137Medical CertificateDriver’s License * 28. Security Measures The E&J Farm will construct fence around the farm to prevent the entrance of unauthorized person despite the safety of the location against possible threats. * 29. Policies on Days of Work Employees will work six (6) days a week The compensation will be on  a daily basis. The employees are entitled to one (1) rest day a week. * 30. Work Schedule All employees are entitled to one (1) rest day. The Farmhand 1 will take his rest day on Saturday and the Farmhand 2 will take his rest day on Sunday. The Technical Operations Manager will take his rest day every Friday. * 31. PhilHealth, PAG-IBIG, SSS and 13th month pay will be provided for all employees.Seminars/ Trainings Seminars and trainings will be conducted for the farmhands to gain additional knowledge that will enhance their abilities and skills to become more productive and more efficient.Employee Benefits * 32. CHAPTER VMARKETING FEASIBILITY * 33. This chapter will discuss all the marketing aspects of a Hog Farm. The discussion will include the general market description, the target markets, the general marketing practices, demand, supply, the demand supply analysis, the propose marketing program and the marketing strategy. The data and other figures were gathered through research using both primary and secondary data. MARKETING FEASIBILITY * 34. The primary data came from the results of the conducted survey by the proponents and the secondary data were gathered from several government agencies and offices such as Provincial Veterinary Office (PVO), Department of Environment and Natural Resources (DENR), Bureau of Agricultural Staistics (BAS), Department Of Agriculture (DA), and Alfonso Municipal Office. * 35. The use of marketing strategies and promotional activities such as word-of-mouth advertising, referrals and transit advertisement are highly sufficient to increase the number of customers and to increase the level of revenue. * 36. Alfonso, Cavite is an upland town situated at Southwest portion of the province. It is one of the highly recommended place for the establishment of Hog Farms as approved by the Provincial Veterinary Office. According to Alfonso Zoning Map, the said town provides preferable locations for the possibility of opening business operations in line with agriculture. MARKET DESCRIPTION * 37. According to the Provincial Veterinary Office, there were about 20 commercial farms and 70 backyard farms operating in areas of Alfonso, Indang, Mendez, Tagaytay, and Silang, Cavite as of 2009 Provincial Veterinary Office official count. In Alfonso, there are about 3 commercial farms and 20 backyard farms. * 38. The proposed business will be established at Kaysuyo, Alfonso, Cavite. The target market will be the  public markets of Alfonso, Tagaytay City, Mendez, Indang and Silang, Cavite. The selected five towns of Cavite has a total of 130 meat vendors operating in their respective public markets. TARGET MARKET * 39. Table 1. Freaquency of Selling operation in Silang, Tagaytay City, Indang, Alfonso and Mendez, Cavite * 40. Table 2. Quantity of meats sold per selling operation * 41. Table 3. Source of Pork Supplies of Vendors * 42. Table 4. Availability of meat supplies * 43. Table 5. Vendor’s willingness to buy * 44. GENERAL MARKETING PRACTICES The LGD Farm will seek accreditation from Cavite Livestock Poultry Farming Association Incorporated (CALIFPAI), Department of Environment and Natural Resources (DENR) and Provincial Veterenary Office (PVO). The farm will follow all the rules and regulations and will comply with the standards set by these organizations and agencies to ensure the proper operations of the farm. * 45. The farm will also get updates and reviews and other useful information for better hog farm operation. As to operation security, The LGD Farms will secure its necessary requirements such as the Certificate of Non-Coverage (CNC)/ Environmental Compliance Certificate, Licenses and business permits. * 46. The farm will also actively participate on some different livelihood programs such as Hog Raising Seminars, Civic Welfare Programs and other Community Development related activities to gain market awareness. By these practices, the farm is expecting to establish a good public relations with different haulers and meat vendor to whom the farm will transact with. * 47. DEMANDHistorical Demand for pork in Selected Five Towns in Cavite (in kilograms) * 48. Projected Demand for Pork in Selected Five Towns in Cavite (in kilograms) * 49. Historical Supply for Pork in Selected Five Towns in Cavite (in kilograms)SUPPLY * 50. Projected Supply for Pork in Selected Five Towns in Cavite (in kilograms * 51. DEMAND – SUPPLY ANALYSIS * 52. CAPACITY TO SELL * 53. The farm will be advertised through word-of-mouth promotion, referrals and transit advertising. It will also join CALIFPAI (Cavite Livestock Farming Poultry Association Incorporated) to meet representatives of various sectors including Department of Agriculture. Proposed Marketing  Program * 54. The local government officials of Alfonso will also be a great help since the proposed business will contribute for the betterment of the community. LGD will also engage itself in organizing seminars/workshop for other hog raisers and for those who aspire to put up their own hog farms. This will also serve as a promotion of the farm. * 55. Growing Period and Feed Consumption Average Daily Gain- This Refers to the average gain in weight of pigs in kilograms per day. Weaners should have an ADG of at least .350 kg. And fatteners should have an ADG of .800-.825 kg. The higher the ADG the better because it means faster growth of pig and lower fattening period. COMPETITIVE ADVANTAGE * 56. Feed Conversion Ratio- This refers to the amount of feeds consumed by the pig per kilogram gain in weight. The lower the FCR the better. It means lesser feeds per gain. Weaners should have an FCR of 1.5 and fatteners should have an FCR of 3.0. * 57. The LGD Farms will use tarpaulin in its introductory stage as well as Transit advertising, which means the use of vehicles to carry the advertising material for the clients to be aware of the existence of the proposed business. Deliveries to clients will be available everyday.MARKETING STRATEGY * 58. The LGD Farms will also reach out to different charitable institutions such as orphanage, churches and government hospitals, charity and organizations. Help will be extended to those chosen charity by means of goods and financial help. * 59. CHANNELS OF DISTRIBUTION The products will undergo channels of distribution. These will be done by the E&J Farms through selling of hogs to slaughter houses and haulers which will serve as the middlemen or resellers. Next, the slaughter houses will deliver the meats to different public markets in selected towns and city for retailing purposes. * 60. These group of meat vendors wiil sell the meats to household who are considered as the consumers /end-users of meats for final consumption purposes. * 61. CHAPTER VIPRODUCTION/TECHNICAL FEASIBILITY * 62. The proposed business LGD Farms falls under a production type of business providing the resellers quality pigs for their reselling purposes, particularly those meat vendors and even haulers in different market in Cavite, especially in Alfonso and near-by towns. LGD will establish 50 sow level hogs farm, producing 100 heads of hog a month. PRODUCTS * 63. A  variety of Landrace strains originated from famous Danish Landrace hogs which were developed in Denmark in 1895. The Landrace is characterized by its long body length, short legs, and medium to large drooping ears. Landrace swine is meaty on the food especially on the rail. Their hams are plump but trim. Their sides are long and uniform in depth. BREEDER STOCKS * 64. Landrace sows are prolific and are known to be excellent mothers and having a good litter size. This breed’s sows have been known for their milk producing abilities, reaching their top milk after five weeks of lactation which is much latter when compared to other breeds. * 65. Large White is a white-colored meat type of pig with medium, erect ears, curved back and body in dining forward. The face is slightly dished. It is fast –growing, a good feed converter, highly prolific and excellent milkers with superior mothering ability. Its carcass is also suited for bacon production. It can adapt well in confinement but not in rugged condition. * 66. Breed the sows.FarrowingWeaning of pigletsPiglets in the NurseryTransfer to fattening sectionHogs at market weightPRODUCTION PROCESS * 67. Purchase of Piglets.Disinfection and Quarantine. Transfer of Purchased piglets to the nursery pen.Transfer to the Fattening Section. Hogs at market weight.ALTERNATIVE PROCESS (1) * 68. Breed the sows.Farrowing.Weaning of piglets.Piglets in the nursery.Piglets at market weight. ALTERNATIVE PROCESS (2) * 69. PROJECT SITE * 70. The first factor that must be considered is the availability of resources or location where the project will be situated. Other considerations also include; the location cost and other legal requisites and also for all of this to be possible, a non-residencial area must be chosen as the location of the business for it to operate. * 71. PROJECT SITE DESCRIPTIONThe proposed project, LGD Farms will be located at Kaysuyo, Alfonso, Cavite. * 72. Building The E&J Farms will construct three major buildings which would be essential for the operation of the farm, the Dry pen building, Farrowing pen and nursery pen building and the Fattener pen building.BUILDING AND FACILITIES * 73. Dry Pen BuildingFarrowing and Nursery Pen BuildingFattener Pen BuildingHolding PenStorage RoomArtificial Insemenation LaboratoryFarm House * 74. LGD Farms has a biogas facility that treats pig wastes and generate enough methaine gas that is used for  cooking at the farm house. This facility has made the commercial farm environmentally friendly as it minimizes pig odors from farm wastes. Also, after biogas processing of effluent wastes, wastewater is discharged to irrigate the grass paddocks within the farm premises.BIOGAS FACILITIES * 75. The farm will create no waste but pieces of plastic packaging of medicines for hogs, that will be placed properly on a trash bin. The pig waste will undergo the biogas facility that treats pig waste and generate enough methaine gas that is used for cooking at the farm house. WASTE AND WASTE DISPOSAL * 76. This facility has made the commercial farm environmentally friendly as it minimizes pig odors from farm wastes. Also, after biogas processing of effluent wastes, wastewater is discharge to irrigate the grass paddocks within the farm premises. * 77. The quality of each pig will be maintained through proper care and treatment. Control of virus should be taken into consideration as to avoid diseases. The farm will have a record of every pig for monitoring and evaluation purposes. This will be done from the dry period to the farrowing day for the sows and from the day 1 of the piglets to market weight for fatteners.QUALITY CONTROL * 78. There will be a technician for the sows from the supplier of the parent stocks and a feed technician from the supplier of the feeds. Both of them will serve as farm consultant on an on-call basis. * 79. CHAPTER VIIFINANCIAL FEASIBILITY * 80. CAPITAL REQUIREMENTSCASH P 154,178.50PROPERTY AND EQUIPMENT Farming Tools And Equipment 50,080.00Delivery Equipment 270,000.00Office Equipment 18,200.00Furniture And Fixtures 18,720.00INVENTORIESFarm Supplies P2,401,136.50Office Supplies 485.00Land 450,000.00Pre-Operating Expense 17,200,00TOTAL CAPITAL REQUIMENTS P4,600,000.00 * 81. Selling price is computed using statistical parabolic projection method.Sales are 100% of the yearly production.Gas and oil expense, promotion and advertisement, repair and maintenance are assumed to increase by 5% annually.Contingencies are 3% of net sales.Drawing is 20% of net income.OTHER FINANCIAL ASSUMPTIONS * 82. Other benefits like seminars and trainings are assumed to increase by 5% annually.Audit fees, permits and licenses are assumed to increase by 5% annually.The initial capital requirement is good for 3 months consumption.Production will be maintained at 100 heads per month for the  next 5 years. * 83. Pre-Operating Cash FlowCash Inflow Capital Contribution P4,600,000.00Cash Outflow Farm Tools And Equipment 50,080.00 Delivery Equipment 270,000.00 Office Equipment 18,200.00 Furniture And Fixtures 18,720.00 Farm Supplies 2,401,136.50 Office Supplies 485.00 Land 450,000.00 Building And Facilities 1,222,000.00 Pre-Operating Expense 17,200.00Net Cash Flow 154,178.50 * 84. The E&J FARMS Pre Operating Statement Of Financial PositionASSETSCURRENT ASSETS Cash And Cash Equivalent 154,178.50Inventories 2,401,621.50NON CURRENT ASSETSPROPERTY AND EQUIPMENT 357,000.00BUILDING AND FACILITIES 1,222,000.00LAND 450,000.00OTHER ASSETSPre Operating Expense 17,200.00TOTAL ASSETS P4,600,00.00LIABILITIES AND OWNER EQUITYOWNER’S EQUITY P4,600,000.00TOTAL LIABILITIES AND OWNER’S EQUITY P4,600,000.00 * 97. CHAPTER VIIISOCIO ECONOMIC FEASIBILITY * 98. This chapter will discuss the different sectors that would benefit from the proposed business. The purpose of putting up a business is not just to generate profit but to give importance to social and economic benefit that it can provide.SOCIAL DESIRABILITY * 99. The proposed business will be located at Kaysuyo, Alfonso, Cavite. 72% of its residents are engaged in agriculture, taking advantage of its good location which best suits the proposed business. The said business will increase rate of employment through providing job opportunities to those people who were unable to attain higher education. * 100. In putting up a business, registration of business is necessary to have permits and license from the government office. These, along with taxes are then paid as the business operates. Taxes form part of the government revenues that help to support the needs of the public. INCREASE IN GOVERNMENT REVENUE * 101. The proposed business will employ people who have knowledge about agriculture preferably those who are living within the adjacent area of the location of the proposed business. These employees will receive fair compensation according to their qualifications and performance. Salaries are based on the minimum wage set by the government.GENERATION OF EMPLOYMENT * 102. Increase in population will result in increase in demand for food, which also means an increase in demand for pork in the area. With the continuous operation of the business, the employees will be helped to uplift the standard of their living.DEVELOPMENT OF RELATED STUDY * 103. In order for the business to  operate legally, it must comply with the government requirements as follows:Mayor’s Permit, Business Permit, Certificate of Non-Coverage and other Municipal Licenses.Environmental Compliance CertificateRegistration with the SSS, Philhealth and PAG-IBIG.Registration with Bureau of Internal Revenue.LEGAL ASPECTS * 104. It will satisfy the customers’ need.It will ensure the customers the of the Farm’s product.OTHER BENEFITS * 105. CHAPTER IX CONCLUSION * 106. After studying the different aspects in establishing a Semi-commercial Hogs Farm, proponets concluded that the study is feasible and viable. The study shows the initial investment of the proposed business will be P4,600,000 with a minimum payback period of 2.54 years. * 107. The increase in the demand for pork in Alfonso, Mendez, Indang, Silang and Tagaytay City Cavite shows thatt there is still a need for the proposed business. Thus, the business is profitable.

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Gender communication - Essay Example This essay "Gender communication" outlines the roles that genders are charged with in the society. The concept of gender is a fluid construct. This is because the environment one lives in, and generally the society determines a person’s gender. The society has come up with two distinct gender types. These include the masculine gender and the feminine gender. Masculinity and femininity have characteristics, which vary. The feminine gender is considered quiet, timid, nurturing, and fragile. On the other hand, the masculine gender is considered aggressive, strong, brave, and noisy. However, these traits vary across different societies. Although these traits are attached to the different genders, no man or woman is born with them instead, one acquires them in their own society through the process of socialization. Different communities in the world are different and have varying cultures. Therefore, the aspect of gender also varies among different communities. This therefore, make s gender to be a social or cultural construct, since it is the community, which determines it. In society, the different genders are charged with different roles, and are expected to fulfil different expectations by the society. Failure to adhere to the prescribed gender roles is regarded deviant behaviour in the society. Therefore, the psychological girls in society, who act in a masculine manner and the psychological boys acting in a feminine manner, are sanctioned for failing to act within the boundaries of their respective gender. Different communities will sanction those people crossing their gender lines in different ways. Since this is the case, the individuals who are intersexed will therefore, struggle with the issue of gender identity, since it is hard for them to determine their gender identity, considering their biological set up. As a female, in my society, I belong to the feminine gender. I am therefore, expected to act in a â€Å"feminine† manner, and not in a â€Å"masculine† manner. I realize that this social construction of gender begins early in a person’s life. When babies are born, there is already a designated type of colour for them, depending on their gender. For instance, the girls, because they are feminine, will be dressed in pink clothes, while boys, by virtue of being masculine, are dressed in blue clothes. This is because my society has made people believe that girls should wear bright colours. When I was a little girl, I remember wearing all the bright colours, including pink, yellow, red, and orange, among others. This continues to persist, as today, most men are rarely seen wearing bright colours. Men wear dark and neutral colours, while women wear all the colours, especially the bright ones (Mooney, Knox and Schacht 18). As a feminine gender, the society expects that I be a nurturing person. This also starts when a girl is in her early years. The kind of toys my parents bought me and my brothers reflect this aspect of nurturing and femininity. While my brothers and other boys were bought for machine toys, the other girls and I were brought dolls, which we assumed were our babies. Boys would get rowdy and aggressive playing with their gun toys, car toys, and other machine toys, while we the girls were busy role-playing our mums, taking care of babies and feeding them. Although this aspect begins at a tender age, it has a big impact on the latter life of the girls and boys. For instance, today, this kind of social construction of gender h as proved to be problematic as far as careers are concerned. When girls are limited to the kind of toys they should play with when young, this might lock out many opportunities for her in future. It becomes hard for them to develop other interests, apart from nurturing. Today, fields such as computing and engineering, among other technical fields, record the lowest number of females. This is probably because these women were denied the chance to play with machine toys while young, thereby, limiting their interests in life. On the other hand, the field of nursing registers the least number of males. Nursing

MPH 504 - Epidemiology (Module 4 - SLP) Essay Example | Topics and Well Written Essays - 500 words

MPH 504 - Epidemiology (Module 4 - SLP) - Essay Example This means that the outcome which is E.Coli diarrhoea in this case, is associated with the exposure, the alphalpha sprouts. The confidence interval is 7.5 to 545.7. Since the confidence interval does not include 1, the Odds ratio is significant, indicating that there is a positive association between exposure and outcome. Confidence interval is an interval estimate of population parameter, measuring as the interval which is likely to include the parameter given. Most of the times, the confidence interval is qualified as "95% confidence interval." The end points of this interval are known as confidence limits. In this case, the end points are 7.5 and 545.7. Just because there is statistical association between alphalpha sprouts and E.Coli diarrhoea, it does not mean that there exists a cause-effect relationship between alphalpha sprouts and E.CColi diarrhoea. There are five aspects which have to be examined before determining the causality. The first one is the strength of association. In this case, it is the Odds ratio. The greater the Odds ratio, the greater is the association. The Odds ratio is 29 which means that the strength of association is significant. Other four aspects which need to be determined are dose-response relationship, consistency of association, temporally correct association and biological plausibility. Since we do not have information about these aspects, it cannot be positively said that there exists a cause-effect relationship between alphalpha sprouts and E.Coli

Imperfections of modern society Essay Example for Free

Imperfections of modern society Essay Fashion may be described as the predominant style at any given time due to ones mode of expression or presentation. Ones personality may be defined by the clothes they have selected to wear. Celebrities and fashion ads seem to demonstrate that it is acceptable to wear extremely revealing clothes and promote their outfits. Sexually provocative people with strong personalities may choose to wear clothes with inappropriate innuendos or phrases written on them. Modern fashion illustrates the social acceptance of provocative clothing, which reflects upon our cultures bold behavior. see more:why fashion is important It is thought that the clothes society chooses to wear defines ones intentions, character and gives others a basis on how to interpret personality. People have bold behaviours because of what they wear. Many are too open with what they wear making it seem as if modern fashion is mainly about sex appeal. Modern culture is mainly concerned with how others will interpret them and their appearance. Therefore society uses this to make oneself more appealing. If someone were to dress in revealing clothing, others will construe this as they are trying make themselves as sexually appealing as possible. However if someone were to dress in less revealing clothes they would not be in to the hype of sex appeal. This shows how modern culture reflects on the clothes being worn. These people who are only worried about revealing themselves through outfits clearly have bold behaviours because they care what society thinks of them. People tend to act more outgoing when they are dress in clothes that they are comfortable wearing. No matter what type of clothing a person wears it can be an influence that alters others perception of the character of a person. Revealing clothing that is exposed by media can be dangerous to people’s thoughts on modern fashion. Celebrities feel that it acceptable to wear whatever they please. Miley Cyrus is an excellent example of this. She has recently had a tendency of wearing inappropriate clothing on stage and in her music videos. Her personality reflects how she dresses by showing how much she does not care about what people think of her. Miley is very revealing in her videos and her lyrics show her personality of being so careless of what other people think. â€Å"Its our party we can do what we want to†¦ Its my mouth I can say what I want to†(Cyrus). In her lyrics, she is inferring that she is above the law. This is the unstated conclusion throughout her song. She shows her careless attitude in her lyrics but also in her music videos. Miley is a role model to many but she rolls around on the floor wearing nothing but underwear and a tank top making it seem like this is acceptable as she has a young, naive audience that does not know between right and wrong. She also does dance moves that are so inappropriate that young children should not watch this. Miley used to dress normally and she was an idol for many young girls growing up starring as Hannah Montana. Now she has changed personality by exemplifying it through her fashion. Clothing with sexual or inappropriate phrases written on them has become more popular in modern culture because of the popular idols. People with forward personalities tend to buy clothes that reflect on the way that one would want to be judged. Select societies with careless attitudes wear clothing that can be offensive to other people. Shirts with phrases such as â€Å"Orgasm Donor† and â€Å"Drink Up Bitches† are some of many examples of the offensiveness that people display through their clothing. People who wear clothing like this are often sexually provocative people who try to resemble the looks of their idols. Society feels the need encourage to others that it is socially acceptable to look sexually appealing. In reality this type of clothing is obnoxious and reflects poorly on modern culture by giving it a bad label. The popularity of wearing offensive clothing has increased due to people trying to â€Å"fit in†. People who are unsure of what type of personality they have are often the ones who go with the latest and most popular fashion. Our cultures outgoing behaviour is based on the social acceptance that modern fashion portrays. It is believed that the clothes that a person may wear can reflect on their personality. Celebrities who wear excessively revealing clothing tend to set an image that modern culture wants to follow. Miley Cyrus is one of the many celebrities who contribute to this. People who have audacious personalities are usually ones to try to keep up with modern fashion. These people have clothing with sexually provocative expressions written on them. Fashion can be defined as the prevailing style or etiquette. Society may dress to support feelings, actions or how others should interpret their character. Works Cited Cyrus, Miley. MILEY CYRUS WE CANT STOP LYRICS. Directlyrics. N. p. , n. d. Web. 26 Sept. 2013.

The History Of Mitsubishi Electric Corporation Marketing Essay

The History Of Mitsubishi Electric Corporation Marketing Essay The product/service is about a universal system that is being installed in any room or house and controls all the electrical and other things in the room. These things include air conditioning system/temperature adjustment, sound system, doors and windows, lights etc. moreover these option can be altered and can be customize till specific things as per your clients requirement. The target market for the product would be mainly hospital, hotels and offices and big organizations. The target market would be sec a1 and a2 people who have high income and are educated as the product is a bit technical and requires knowledge to make it work. Moreover the system could also be installed in any specific room of the house. All that the product requires is initial setup as per customers requirement moreover further modification can be done to change the settings. The result that we expect from the launch of the product is high as such a system is not yet available anywhere in the world. Specific remotes are present that can control one or two such things but no such automated system that controls all the things automatically. As this system is unique and would be considered luxury so more and more hotel owners and big organizations would be interested to avail such a luxury product. And they would be given specific discounts if they install, in large quantities such as entire floor of a hotel or building. Moreover hospitals are another target market that we would be targeting specifically in the rooms of the patients so that they dont have to move that much, they just have to adjust the settings according to what they want and then it would be easier for them to stay. History of Mitsubishi Electric Corporation The history of Mitsubishi Electric is the history of the development of modern Japan. The company was founded in 1921, when Mitsubishi Shipbuilding Co. (now Mitsubishi Heavy Industries, Ltd.) spun off a factory in Kobe, Japan that made electric motors for ocean-going vessels into a new company called Mitsubishi Electric Corporation. In that year, the new company entered the consumer sector by manufacturing and marketing an electric fan, which became a hit product. Over the next decade the company succeeded in landing major contracts, including one for the development of an electric railway substation. In the 1930s Mitsubishi Electric started manufacturing, installing and maintaining elevators and escalators as well as producing electric power generation equipment. The company continued to grow and branch out at a brisk pace, and by 1960 had emerged as one of the most innovative diversified electrical equipment manufacturers in Japan. In the early 1960s the company also turned its attention to environmentally conscious manufacturing techniques many years before environmental concern became a serious issue. Over the next two decades the company began extending its reach overseas while establishing itself as a pioneer in the development of computers, advanced air conditioning systems, automobile electronics, satellites powered by photovoltaic technology, and nuclear power generation. From 1980 to the present day, the pace at which Mitsubishi Electric has introduced and refined breakthrough technologies and products for the benefit of society, industry and individuals has been nothing less than astonishing. These technologies include the worlds first large-scale LED screen for sports arenas, the worlds largest CRT television screen for the consumer market, the worlds first spiral escalator, the worlds fastest elevators, the antenna technology behind the worlds first commercial in-flight Internet service, and much more. Today Mitsubishi Electric is a global giant, with operations in 35 countries, more than 100,000 employees, and consolidated net sales of more than US$32 billion. The Product/Business Idea The mission of the company is to design a specific luxurious product that would facilitate the prospective customers. So that they dont have to keep several remotes and keep on changing the settings of each and every thing in the room, the purpose is to facilitate them ,the advantage company has by the launch of the product is its uniqueness and large target market. The company aims to achieve large revenue from the launch of the product moreover ensuring after sales service and to make loyal customers of the product. Smart objectives The company aims to launch the product in such a way that it fulfills maximum requirements of the customers and can be easy to handle, as the product is of different kind the company has decided to make a test product and testing it for sometime so to avoid complications in the product. The current objective is to install it to some specific locations by making agreements, so that it could help to serve its customers in most beneficial way. Then after sometime launch the product to broader commercial level. Estimated sales During our testing phase we plan to install our product initially in hospital, hotels, houses offices and school according to their specification. After their approval we would install the whole product with all functions activated they want. It is a complete product according to the consumer want. We have estimated a steady growth in our sale because our product is new to the market and overall economy of the world is in recession. We have estimated about 3 pieces a day and steady increase in the number of products sold after the awareness and huge spending on the promotional activities. The economic condition in Pakistan and the product is new although it is launched by the renowned company with more than 80 year experience globally and brand name of Japan which we all know is master in these kinds of products. Product Positioning Our basic concern with positioning the product favorably in the minds of the consumers relative to the competitors. We are focusing our product Universal controller as superiority with respect of other indirect competitors. Our product is positioned by use and application. Figure shows a position of our project which is realized by investigation in the form of extensive surveys and primary research through focus interviews etc. Our product is positioned with attributes like Luxurious, Expensive and Sony also comes in this segment according to the diagram. Whereas other competitors brand such as Samsung, JVC, Nobel, Pel, Dawlence are positioned in terms of functional and traditional. Sony Haier JVC Panasonic Nobel Universal Controller Expensive Luxury Functional Traditional Pel Market Analysis Our overall market constitutes of SEC A1 and A2. Our segmentation strategy is to target niche market for such an expensive product and our first priority is to satisfy our customers by providing good quality of both goods and services and base our marketing strategies according to that. Mitsubishi Company is diversifying i.e. it is adding up a new product line which is unrelated to existing ones. Therefore Universal controller is targeted to entirely distinct segments. We have diversified as our firm seeks to be unique in its industry and market segmentation along with particular dimensions that customers value. These dimensions might pertain to quality, design, and service, variety of offerings etc. imposition of our marketing strategies under the age group of 25 years and above with higher bracket income who can afford to use the product. Main users of this product comprises of management of Companies/Hospitals, Five star hotels, Big Multinationals and corporations, Homes etc. we p lanned to have a strong and adequate distribution network channel to make it available in Urban areas because majority of high income holders live in these areas. We have also determined strategies based on behavioral influence, their attitudes. One may use the product and offer others to use same product after getting fully satisfied and act as a Reference group. Reference group is one of the important and have a great influence in consumer purchases, eventually persuade others to make a decision to purchase after getting cost-benefit analysis and evaluation of alternatives. Reason for launching this new product with its distinctive qualities are to have an competitive edge with other companies and to create value for money i.e. people should pay exactly the cost that would equate to benefits derive from consuming it. Our new product is address to completely new market and it is combination of some of the existing products which work separately so by actually realizing the preferen ces and new uses of the product, we made this product to meet demand that other fails to deliver. Universal controller is identified as a want of the customers which offer them complete control for whatever they want since it is customized and meet all their requirement related to electronic appliances such as room temperature control, time settings, Camera options with security control, automatic doors and windows, lightening etc. Competitors Analysis We will compete in electrical industry, where market operates with numerous products effecting our new product indirectly. there is no direct competition but there are many indirect competitors that are currently satisfying the needs of our proposed target such as all the operating units include air condition, systems which control lights, sensor for security alarms etc whereas each unit is matched by the frequency of one controller manually but our product is compatible with variety of appliances by matching up appropriate frequency. Our product holds advantage which is far more then the competitive advantage obtains by our competitors. The foremost effect which we might face after launching our product in the market is that other competitors would copy our idea, hence would make efforts to adopt our technology through tests and inspections by the engineers. There is a threat in case of existing new firms servicing same product and making suitable plans to capture our market share a nd profits. Initially well charge higher prices to cover our initial cost of investment as soon as possible before other firms fill up that space. Product Life Cycle Introduction Growth Maturity Decline Phase out Mitsubishis Universal Controller Other problems which might occur that charging a relatively high prices in introduction stage of our product lifecycle only early majorities would prefer to consume for their Life style who are minorities and on the other hand late majorities would wait for its popularity before consuming it when multiple of other substitutes will be available. In introduction phase of the lifecycle, there are usually high production and marketing cost, and since sales are not materialized, profits are low thus it is important to recognize the necessity of altering the marketing mix to meet these changing conditions. Product Adoption Obviously not all the customers immediately purchase the product in the introductory stage of the product lifecycle, initial purchase of Universal Controller would be undertaken by innovator and Early majorities, those who are first to buy the new product and comprises of those people who are venture some and willing to take risk. Product Improvement We have a policy of changing and alter the product within the specified period of time to make people aware on regular bases regarding the product improvement. We planned to improve and alter by changing the feature of the product, its outlay, design, packaging and so forth. The reason for such a change to attract more customers, provide them upgrade models through marketing research development and modifying into new versions. Marketing plan Marketing plan is an essential component for all businesses. All businesses that are successful have followed a plan. Their success did not happen because of luck, it happened because the success was planned. A marketing plan helps establish, coordinate, and direct marketing efforts. It forces the organization to take a good, hard look at the market of your field and what is currently happening to it. Its a time to establish marketing goals and objectives, which can be later used for benchmarking yourself. Marketing plans helps keep the organization on the right track by following the guidelines it sets. It is also critical when trying to borrow money. When an organization plans to allow you to borrow money or invest in your organization, they require to examine your business plan. The marketing plan is a critical part of the business plan. Marketing Plan Elements: Executive Summary: brief explanation of what the organization does its mission statement, the managements infrastructure, and a short summary about the marketing objectives and the proposed plan. Current Marketing Situation: provides information about the current location, the target markets, and competitors in the market. Competitor and Issue Analysis: a more detailed description about the competition. Also includes potential challenges that could arise in the future due to business issue. Marketing Objectives: where the marketing goals and financial objectives are set. Objectives should be challenging, yet attainable for the organization. Marketing Strategy: plan for meeting the marketing objectives. Incorporates the marketing mix. Action Programs: an explanation of the different tasks of the marketing strategy. What will be done? When will it be done by? Who will do it? What will it cost? Budget: A more detailed look at the cost of the proposed marketing activities. Measurements: sets levels to measure if objectives are being met. Sets timeline to meet these measurable objectives. Supportive Documents: references to support the marketing plan. Includes the marketing research report. Controls: monitoring system for the marketing plan. Monthly or quarterly checklists to insure that the plan is operating effectively. Also included contingency plans. Plans of action in the event of a crisis. It is important to regularly update marketing plan. The market changes almost by the hour. The first marketing plan you create probably will not be effective in the future. Macro Environmental Factors Affecting Our Marketing Plans Economic Condition: Economic condition is a significant force that is affecting the marketing activities of just any organization. Economic conditions are reflected in business cycle Prosperity, recession, depression and recovery. High Inflation rate affects, as less people will buy the product so good idea would be to cut cost rather than evaporate. Competition: A companys competitive environment has major influence on its marketing program. Brand Competition (Pel, Waves and Haier) Substitute Product (Automatic air conditioner, Sensor door ) General Competition Marketing Objectives Marketing objectives which derive from the corporate objectives relate to needs of the target markets as well as to specific sales goals. These may be referred to as general need satisfying objectives and specific sales target objectives. Our marketing efforts will focus on communicating that promise to our clientele. While making marketing objectives a lot of care and extensive information is required so that the objectives which are drafted fit the companys strategic plans at all levels. As marketing objectives are set as benchmark and every individual in the firm has to work for attaining the desired results. We have set some wide and important marketing objectives. Mitsubishi is a company that has been known as a consumer friendly firm for the reason that the company has always strived hard to make their customers happy. So that in return they give loyalty and long term commitment to the product as well as the company. Ultimate controller gives understanding customers need great importance and seriously work on it. If your customer is not satisfied one cannot exist in the market for long. Developing new products, as Mitsubishi enjoys goodwill and a good reputation across the world, the ability to produce new products under its banners as customers at large trust the company. Another important aim of the marketing department is to create brand awareness. Even though a company like Mitsubishi and its product do not need any introduction but to capture the crunch which other acquires it is necessary to make people know about the new product which is known as ultimate controller. Increase product awareness among the target audience. Inform target audience about features and benefits of our service and its advantages. Decrease or remove potential customers resistance to buying our product. Need satisfying objectives means shifting managements view of organization from a producer point of view to a satisfier of target market needs. In the case of Mitsubishi who promises and aims to provide top of line products in the market take help of research and test marketing in order to adjust need satisfying overall objectives. Mitsubishi is a highly financed company who believe in quality provision to the consumer rather than quantity make ads which best fit the mind frame of the target market, putting no negative effect on any individual. For the product which we have come up is designed after a intense research on different fronts in order to know what actually consumers demand and what are their preferences. After evaluating the research they come to a conclusion which is best suited to consumers. So that consumer is happy with the product, the company and remains loyal to both. Test marketing is another technique used by the company in order to judge the minds of the consume rs. The main focus of this type of marketing is, consumer are the best judge and evaluators and by getting results before launch will definitely improve many things which might go against company and product if not properly researched. Marketing Overall Strategy Letting the Customers Know us: It is a fact well known that if your marketing is strong and you are able to get public attention the chances of increased profitability are very high. Therefore marketing wing of ultimate controller department is highly financed and this department strives hard so that it puts long lasting and positive impact on companys profits. Profit is not the only aim of a company when it enters the market. Acquiring market share is essential for surviving in the market. We need to create good relations with our customers. But good relationships are built on trust. So it is natural that the customers would want to learn as much as they can about our company. In this modern age the vast majority of shoppers do their research on the  web  before making a purchase. Having a company website is a cost effective way to convey in-depth information about our product. Competitive Based On Value: Most people choose the product that provides the greatest value for their money. In a competitive market, theres price parity among the principal players. But since we are providing a product that is the first of its kind in Pakistan so we need not to cut our prices or rates, but instead we will add additional services that will elevate our offer making it too good to resist. This is called bundling. we may need to test various offers until you find a winning combination. Keep In Touch: We will be communicating with our customer database at least every four to six weeks. Use a combination of sales and marketing tactics to stay in touch, such calls, e-mail and postal mail. We will make a habit of periodically communicate with our customers for any problems they may have faced and their recommendations. We would also ask the customers to forward our product information to friends or family members who would appreciate our product and would help us to increase our customer database. We would emphasize on building strong relationship with our customers and their recommendations would be welcome. Strategies to Maintain and Expand Future Growth: We pursue a variety of growth strategies, including the following: the VI Strategy, which aims to make strong businesses stronger, the AD Strategy, which is designed to reinforce solutions centered on strong businesses; and the Global Strategy. With a wide range of products and businesses that are both competitive and enjoying growth in markets worldwide, the ultimate controller is pressing ahead with these strategies as it strives for further domestic and global success. Marketing Mix Strategies Product: The product/service is about a universal system that is being installed in any room or house and controls all the electrical and other things in the room. These things include air conditioning system/temperature adjustment, sound system, doors and windows, lights etc. moreover these option can be altered and can be limited till specific things as per your clients requirement. The product is under the strong brand name of Mitsubishi electric. Making User Manuals Easy to Understand: The ultimate controller promotes measures to create user manuals that are easy to read and understand, enabling customers to use products safely and comfortably. Our guidebook for producing user manuals forms the basis of these measures, Changes for the Better, our corporate statement, encapsulates all that we stand for and aspire to a brighter future for society, industry and everyday life through innovation. Universal Design that Provides Ease of Use: Universal controller is designed in such a way that they can be used by as many people as possible. Mitsubishi Electric works to make products that are truly easy to use and easy to live with, by assessing products in terms of whether they facilitate worry-free living, are simple and easy to understand, use displays and expressions that are easy to identify, and incorporate ergonomic We are also working consistently to develop and improve universal designs both for the way products are used and for easier installation and maintenance. After sale à ¢Ã¢â€š ¬Ã‚ ¦.Principle of Notification, Collecting Information, Repair and Recall of Products: In a case where there is a report that a major problem has occurred in a product that we have sold, we have a system for quickly and accurately considering and deciding on steps and measures to take, including the participation of upper management. For recalls in particular, we will work on an ongoing basis to make sure all the relevant products that were sold are returned and repaired, and we will apply these efforts to a wide array of sales channels. Price: Premium pricing: Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. People think that higher price mean a superior service or product. It does not. New firms that may come into the market may provide the same quality service at lower cost. This would lead the customers to think that lower priced companies have poor customer service and a defective product. We are going to use the following two factors to enhance premium pricing: First, specialized knowledge about the service, and prove it to the customers by telling them about the impact new hardware would have on their live and guide them through the process of installation. Second, we will not hide the high price. But we will also explain the reason why the solution to their problem is too expensive, and why it would actually benefit them more in the long run. We can also gain valuable insight of our target market by testing the price before releasing that price to your whole target market. The price of our product/service would be 50,000/- if installed in a single room. Whereas special offers would be given on installation of bigger units such as one entire office or hotel floor. Moreover negations could be done on these bigger projects, by minimizing the contents of the product. it would also be favorable for the company to install on big projects as the cost of installing is less than a single room. Distribution: We would choose direct distribution channel because our product is totally new to the global market. The product is high-involvement and is not part of the regular purchase pattern. Its complex nature ensures that the customer has to be deeply involved while buying the product. Moreover, he should also evaluate all the possible alternatives. Through the direct distribution channel, we would be in a position to exercise more control over the channel. We could satisfy our customers with timely delivery and be in a position to reduce our distribution costs. Thus, meaning a reduction in the expenditures in the short and the long run. A pull selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. Push marketing is where you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them in promoting your product. But since we are marketing the product ourselves and there are no whole sellers, intermediaries or agents we cannot utilize push marketing for our product or services. Our marketing involves creating an environment encouraging sales. The promotion campaign is to be powerful enough to pull the prospects towards the product and service. The traditional hard-selling Pakistani approach calls for pushing the products towards the clients. However, in the modern business era, the pull strategy is a better bet for increasing the sales. Pull marketing attracts ideal clients to the product. The purchase decision comes voluntarily or at least there is a product inquiry by the customer which would allow us to use our other tools to capture them. Promotional: We recommend an aggressive promotional campaign for our new product. We are doing this to persuade more and more people to buy our product. In order to promote our product, we would be using both above the line and below the line activities. We would be using the following above the line activities: Advertising through television. Newspaper. Magazines. People: The essential ingredients to any service are the staff and people. It is important to recruit an educated staff and train them appropriately in the delivery of their service is essential in order to obtain to obtain a form of competitive advantage. Consumers make judgments on the product and service based on the employees they interact with. Staff will have the appropriate interpersonal skills and service knowledge to provide the service that consumers are paying for. Process: Refers to the systems used to assist the organization in delivering the service. Regular check up on the customer will allow us to know if anything is wrong automatically we can then fix it. Public relation: PR is a low-cost, high-impact way to build name recognition and early sales. With it we can reach virtually any audience, and PR often provides greater credibility than advertising. Tell a Compelling Story: Major media outlets receive hundreds, even thousands, of press releases daily. The fact that our  business  is opening isnt especially interesting. We will need to go beyond the boring news and tell a story that engages the media and our audience e.g. how will your new company benefit the community? By bringing in new jobs. Choose The Right Media: The press is a fickle creature so it is best to use a media that we know will not write a bad review about us. So our press list doesnt have to be long choosing only the media that reach our best prospects and feature editorial or advertising for the product and service we are marketing. Use Media Relations Tactics: Effective PR takes dedicated attention over time to build relationships with the media. However our initial release is just a knock at the door. For an effective media relations campaign, we will need to maintain good relations with them. Make it easier to cover us: We will have a complete press package ready to send to the media that express interest in our story. This can include anything relevant, from product spec sheets to background on your company. We will begin our PR rollout just prior to launching our company, and maintain a well-targeted media relations campaign that reaches out with enough frequency to get us noticed without angering anyone either from the press or the local community then and only then we may be sure to win positive coverage for our new business. Environmental Management and Environment-Related Business Strategies Under Environmental Vision 2021, a long-range vision for environmental management formulated in October 2007, the Mitsubishi Electric Group strives to realize a sustainable society by making positive contributions to the earth and its people through technology and action. As initiatives to help prevent global warming, we are working to reduce CO2 emissions resulting from product use by 30% compared with fiscal 2001 levels, from production by 520,000 tons, or 30% compared with fiscal 1991 levels, and from power generation. With the overarching objective to promote a recycling-based society, we are also implementing measures consistent with the 3Rs (reduce, reuse, recycle) product principle while targeting zero emissions in our manufacturing processes and the elimination of direct landfill waste. As we work to ensure harmony with nature and to foster environmental awareness, we will implement initiatives that develop personnel who think, feel and act for the environment. The Mitsubishi Electric Group is active across a wide spectrum of environment-related fields. In its efforts to help prevent global warming, the Group delivers a host of energy-saving products and services such as solar power generation systems, power devices, high-efficiency automotive equipment, energy-saving countermeasure and support equipment, energy-related building equipment, high-efficiency lighting, heat pump applications and clean energy. Education and Awareness of Human Rights The Mitsubishi Electric Group recognizes that its business operations are interrelated with a wide range of peoples and societies, and our code of conduct maintains respect for human rights. Through measures such as training of our employees on human rights issues and promotion of the employment of people with disabilities, we work earnestly to foster respect for human rights while putting programs into practice. At the same time, we have a determination to apply measures appropriate to the proper handling of contemporary issues such as sexual harassment, power harassment, security of the private information of individuals, genetic therapy, and others emerging from recent c

Kretchmars Five Types Of Dualism

Kretchmars Five Types Of Dualism The classical emphasis emerged from one of the most famous Greek philosophers dialogue, Platos Phaedo. Plato believed that the most important things are not the material or physical entities but the eternal Forms. He also stated that the bodies and physical matters are just imperfect replicas of such Forms. Aristotle, one of Platos students did not believe in the Platonic Forms. Aristotle argued that the body is far more important than the mind and the soul (the mind) do not exist. His forms are the property of things and the things existing in those things. This made it easier for Aristotle to explain the body and soul union by saying that the soul is nothing more than form of the body. Due to this reasoning, by Aristotle arguments the soul is something material because it is a property of the body. Aristotle argument and theory led to many interpreters, ancient and modern, to interpret Aristotle theory as materialistic. The more modern version of dualism has their origin and is associated Rene Descartes Meditations. Descartes was known to be a substance dualist. He states that there are two types of substance, the matter which the essential property is spatially extended and the mind which is the essential property that do the thinking. In very recent history, Scott Kretchmar divided Descartes dualism into five kinds. These five kinds are: Substance Value Knowledge Language Behaviour Substance Dualism: Substance is at the heart of the dualistic thinking and practise. Dualists argue that the mind (soul) and the body are two radically different things. The body is seen just like another object, it is like on the same level of a football, water and rocks. When we see the body from this perspective, the body can be used, manipulated, dissected and treated like any other object. Since the body is seen as an object, then the body is just a machine made of joints which move using the levers and force. Like any other physical object the body obey and use the laws of physics. The substance dualists also acknowledge thinking. Thought is not like the matter. Matter has shape, colour and obey laws. Thinking or the mind or the soul does not have colour, size, form or shape and do not observe physics laws. The mind obeys the logic rules and coherence. Substance dualism does acknowledge that the body and mind interact. These dualists also acknowledge that the body affect the mind and vice versa. While the connection between the mind and the body is very difficult to explain, but through scientific experiments and personal experience the body and the mind do affect each other. Value Dualism: Value dualism grounded deep in substance dualism. Value dualists see the human as being the mind and the body. Plato placed the thoughts, perfection and ideas over the body, above the mediocrity and emotions. Plato continued his theoretical argument that the body at its best serve as a compliment to the mind and helping the mind to acquire more intellect and knowledge. At the same time, he stated that at worst the body will hinder the mind from gather more knowledge due to our carnal nature and desire. If this happens, it will be the source of our animal instinct, emotion disturbance and perceptual errors and then peak result will be pain and death. Plato stated that our physical senses may perceive things in a wrong way and therefore our senses will transmit to the mind wrong messages and the knowledge transmitted can be negatively influencing the mind. Value dualists; value the mind over the body, with the body being the source of all evil. But this raise some questions, such as, does all the evil come from the body? Impure thoughts, such as, excessive anger and greed does not disturb the acquisition of knowledge? Is this evil which originated and circulated in the mind without any help from the body? Knowledge Dualism: Knowledge dualism is divided into two categories, the knowing and the knowing how. The knowing is pure knowledge, pure understanding of things. The knowledge of why some things work better than others, why things occur in such a way and order. Knowledge of why we feel better after a good session of training, why our cardiovascular system improves in functionality with regular training. The knowledge of knowing how is purely procedural. This kind of knowledge help people and athletes perform better skills. A great football player can kick the ball with so meticulousness that if he is ask how he did it he wont be able to explain what he did. The player will be at a level of knowledge of kicking the ball that for him it will be hard to explain the complexity of the angle of the foot, the power in the kick and the position of the supporting leg. This happens because it so natural for him to do that and cannot explain why and how. People with this kind of dualism do not really understand what they are doing and this will compromise the value of accomplishments. Behaviour Dualism: Gilbert Ryle in his book The Concept of Mind describes behaviour dualism is a type of value dualism because it climaxes the requirement of the body as a machine and the mind as an operator. This kind of dualism suggests that all actions has a dual process. The process of thinking followed by the process of doing. These dualists beliefs are similar to the valuelists because they believe that since the body is only a machine it cant function on its own. Therefore; since the body is only a machine, it must awaits for commands from the mind. The behavioural dualism point of view is that the mind and the body are in an unbalanced relationship where the body depends totally on the mind. Language Dualism: Language dualism is similar to the behaviour dualism and is considered as a value type dualism. This kind of dualism focuses on symbolism focuses on an image or an action and such action or images stand for something else. According to Ernst Cassirer in his book Philosophy of Symbolic Form (1944), the achievement of using symbols is what makes us human beings. This is also considered as a trademark for human beings and this hallmark distinguishes us from all the other lower life forms. This kind of dualism is divided into two major groups, intellectual and non-intellectual. The intellectual group consists of poems, prose and other writing and spoken form. This group also include any mathematical symbols used in physics and other sciences. Since these are considered intellectual, these factors are at the heart of most of IQ tests, SRT and other intelligence and academic testing. These are used because they are considered as they are thought to show the mind workings at its best. The other group is the non-intellectual. Paintings, music and sports are found under this category. Because these form part of the non-intellectual group, these are given a lesser academic rating and importance.

Review Of On-line Publications :: essays research papers

Review of On-line Publications   Ã‚  Ã‚  Ã‚  Ã‚  Because of the prevalence of the internet in today's society many thousands of papers now publish an on-line edition. It is through the use of this medium that they wish to make in roads in the communications market. It is seen as a necessary step by many because of the loss of readership due to the internet, broadcast journalism and radio. In my review I will examine an on-line edition of a newspaper from each of the continents. I will comment on some of the technical aspects each employ. I will also discuss the tools many of the papers are using, that not only make them a hybrid of broadcast, radio and print journalism but also establish them as the only medium that is using interactive reporting.   Ã‚  Ã‚  Ã‚  Ã‚  Representing the continent of Asia and the city of Hong Kong is the South China Morning Post. It is one of only a few English language news papers in the republic. The post has an air of journalistic freedom the other news papers do not seem to have. One of the lead articles outlined this concern and dispelled the rumor that China would censor the paper when the city is turned over in July.   Ã‚  Ã‚  Ã‚  Ã‚  The Morning Post is a very up to date paper that features an updated breaking news sidebar. A very useful and inviting feature which enables it to keep up with and often scoop the broadcast media. The newspaper also had a technology section which caters to the on-line user. The post also utilizes the use of java script to make it seem more like an interactive medium.   Ã‚  Ã‚  Ã‚  Ã‚  Of the papers available from the continent of India the Times of India is the one of the finest. It features an archive that is quite extensive, a metropolis section which features two cities a day, an easily accessible reprint section for syndication of articles and a career opportunities in India section that is aimed at the overseas applicant. It has some draw backs though, the world section although very extensive is more of an overview of the continent and the region rather than the entire world. It is not as inviting as some of the other on-line news papers it has a uninviting look to it which lends it to be a little less reader friendly.   Ã‚  Ã‚  Ã‚  Ã‚  Business Day is the best offering of dailies for South Africa. It takes a little longer to load the page but that is due to a very dominate graphic which clearly outlines all of the major markets of the world. Review Of On-line Publications :: essays research papers Review of On-line Publications   Ã‚  Ã‚  Ã‚  Ã‚  Because of the prevalence of the internet in today's society many thousands of papers now publish an on-line edition. It is through the use of this medium that they wish to make in roads in the communications market. It is seen as a necessary step by many because of the loss of readership due to the internet, broadcast journalism and radio. In my review I will examine an on-line edition of a newspaper from each of the continents. I will comment on some of the technical aspects each employ. I will also discuss the tools many of the papers are using, that not only make them a hybrid of broadcast, radio and print journalism but also establish them as the only medium that is using interactive reporting.   Ã‚  Ã‚  Ã‚  Ã‚  Representing the continent of Asia and the city of Hong Kong is the South China Morning Post. It is one of only a few English language news papers in the republic. The post has an air of journalistic freedom the other news papers do not seem to have. One of the lead articles outlined this concern and dispelled the rumor that China would censor the paper when the city is turned over in July.   Ã‚  Ã‚  Ã‚  Ã‚  The Morning Post is a very up to date paper that features an updated breaking news sidebar. A very useful and inviting feature which enables it to keep up with and often scoop the broadcast media. The newspaper also had a technology section which caters to the on-line user. The post also utilizes the use of java script to make it seem more like an interactive medium.   Ã‚  Ã‚  Ã‚  Ã‚  Of the papers available from the continent of India the Times of India is the one of the finest. It features an archive that is quite extensive, a metropolis section which features two cities a day, an easily accessible reprint section for syndication of articles and a career opportunities in India section that is aimed at the overseas applicant. It has some draw backs though, the world section although very extensive is more of an overview of the continent and the region rather than the entire world. It is not as inviting as some of the other on-line news papers it has a uninviting look to it which lends it to be a little less reader friendly.   Ã‚  Ã‚  Ã‚  Ã‚  Business Day is the best offering of dailies for South Africa. It takes a little longer to load the page but that is due to a very dominate graphic which clearly outlines all of the major markets of the world.

Three Solutions to Deforestation Essay -- environment green global war

Three Solutions to Deforestation   Ã‚  Ã‚  Ã‚  Ã‚  If a tree falls in the woods and no one's there to hear it, does it make a sound? Or rather, if a tree falls in the woods and no one's there to hear it, does anybody even care? This saying epitomizes the world's current view on deforestation, most notably in the Brazilian Amazon, which is known as 'The Lungs of the Earth.' Deforestation is defined as the long-term or permanent removal of forest cover, usually accompanied by burning, which is then converted to a non-forested land use. Deforestation doesn't just affect the indigenous people living in the Amazon or on a grander scale, the people of South America; rather, it arguably affects the entire world. More than 12 percent of the 2 million square miles of Brazilian Amazonian rainforest, which produces one-fifth of the earth's oxygen, has been deforested and converted to farmland or grazing for cattle (www.rainforest.org). This may not sound like that large of a problem, but as a result of deforestation, Brazil now accounts for nearly 10 percent of the world's greenhouse gases being emitted into the atmosphere. "Tropical rainforests once covered more than 14 percent of the Earth?s land area? they now amount to less than 6 percent" (Tropical Rainforest Coalition, 1996). Basically, if something isn't done soon, then the world won't have enough oxygen to support itself.   Ã‚  Ã‚  Ã‚  Ã‚  Some would argue that there is nothing that they can do or that they?re only one person. But one person can save one tree, and that?s one more tree that won?t be cut down. Some also argue that there are no solutions to deforestation when in reality there are; people just don?t realize that they?re there. Here is a list of three possible solutions that could curtail any more careless logging of the Brazilian Amazon. First, people around the world could ?buy? acres of rainforest. The Adopt-An-Acre Program, which was started by The Nature Conservancy and Earth's Birthday Project in 1990, has combined their efforts to educate children all over the country about the conservation of rainforests. Because of their diligent efforts, $5 million has been raised and 150,000 acres of rainforest saved (www.savenature.org). These facts alone show that the adoption program works, but the downside is that many underprivileged children and schools won?t be able to finance this kind of endeavor. Many people also d... ...n Amazon had been deforested. By 2000 almost 15 percent had been destroyed. This means a forest area the size of France was lost in only thirty years? (www.greenpeace.org). This illustrates how dangerous and threatening deforestation to the Brazilian Amazon truly is. Until the United States and the rest of the world comes to their senses and realizes that in their haste for wood products they?re, in reality, reducing the amount of breathable oxygen that they have, then by the year 2050, that same oxygen will be cut by one-fifth. Deforestation is the second-hand smoke of the world. Within fifty years, how breathable will our air really be? Unless people everywhere start to realize how detrimental deforestation really is, then we will leave nothing to the next generation except a tainted, asphyxiated planet. Works Cited Effects and Solutions to Deforestation. www.greenpeace.org. 3 Nov. 2001. Effects of Deforestation in Brazil. www.rainforest.org. 2 Nov. 2001. Revington, John. ?Stopping Tropical Deforestation.? New Renaissance. November 2000.   Ã‚  Ã‚  Ã‚  Ã‚  November 3, 2001 http://www.ru.org/stopping-deforestation.htm. Adopt-An-Acre Program. www.savenature.org. 1 Nov. 2001.

Assignment “Introduction to Leadership” Essay

Leadership styles: – When looking at leadership style I have to look at what as a manager I am good at and that has got me to the position as Manager and what I need to do to progress my team. Firstly I need to gain the respect of my team by treating everyone fairly. Leadership is defined as ‘the process in which an individual influences the group of individuals to attain a common goal’. The goal is attained by mutual cooperation and cohesive behaviour. A leader infuses a sense of positivity and directs others to reach the specified goal. A leader is someone who stands not only for his cause but takes responsibility and motivates other individuals also. There is a clear difference between being a manager and a leader. A leader is a motivation for others and inspires individuals to aim high and attain that aim. However a manager only supervises over his subordinates. Power naturally comes to a leader but that power is not a tool of leader. To be a good lead I have to look at the managers around me and what in my opinion makes them good or bad leaders and also if these are traits that I can adapt and use or ultimately will they be out of character for me and be counterproductive for me. Using the Paul and Kenneth Blanchard model of Situational Leadership:- Telling: – this is where a person has low ability and low willingness maybe a new starter. This is the style I would use for a new starter who does not yet have the skills to operate independently. Selling: – this is where a person would have low ability but high willingness. This style I would use on someone like Dave in the office he wants to do a good job but is of an age that he does not quite have the skills he needs but he more than makes up for that with his knowledge of the job. So I need to draw on his experience to help him achieve his goals. Participating: – this is for a person will high ability and low willingness. This leadership style I would use on Becca as she has the ability but when things are going against her tends to try and hide from difficult circumstances so i would have a discussion with her and give her the support needed to get the job done. Delegating: – this is for High ability and high willingness. This i am more than comfortable using on Ann and Mel as they have shown that they can comfortably do the tasks i set them. I have also set them individual tasks looking at how we can improve our day to day activities and ultimately make our lives easier in the long run. After doing the test I came down as someone who was fairly evenly spread of tell, selling and participating but who does not delegate this is something I have known about and my team has told me and something I can now begin to address Review of own leadership behaviour:- I am relatively new in the role of Sales office Manager. I have progressed from a role within the factory by doing an excellent job as a traffic planner. I took all the information gain by talking to people and being in the loop within the factory. I took in account what the factory could do and what our customer expectations were which allowed us to plan what was needed and by when to meet what the customer actually needed. Being new to the sales role I have had to take myself out the information loop and learn a new role. I have had to learn a new computer system and at the same time be the role model for my team. Whilst doing this I have made myself available for any problems the team has but have tried to show that I can do the job and also help team members who have been doing it for years. I currently have a team of five people all with varying abilities. I have two long serving members of staff one part time and two that started at the beginning of the year. With no two members of staff the same I have had to employ different leadership style i.e. with Dave he is coming up to retirement and I would say he was low on ability he has a high willingness to complete tasks set so with him I would employ the telling leadership style which was very similar with my two new starters but as the months progressed they both showed high ability but one was more willing to achieve than the other so with Becca I had to show a participating style of leadership and with Mel I am able to delegate more as she showed both high ability and high willingness. The factory as a whole is very unionised and whilst the majority of the staff are in the union they do generally like to get the job done and if this means working long stressful hours they do. When we are in these situations I will change my leadership style to match the situation where it be acting on their behalf to speak to people who they have issue with (maybe another member of staff or even customers) or by re-enforcing procedures that are there to make the lives easier or by finding courses that will ultimately give them the tools to make their jobs easier in the long run. I have spoken to members of the team and other managers around the office and all have said I try to do too much and that I need to â€Å"learn to delegate† and whilst this doesn’t come naturally to me (my preferred leadership style was telling and participating) I have taken their comments on board and have started to delegate a lot more around the team and focused on other areas within the team that would help them to improve and grow. I can improve myself as a leader by listening to others and taking advice and giving and receiving feedback and also by doing courses and re assessing myself to look at things from a different angle and point of view. Within the factory I am constantly being assessed and feedback given my goals are constantly moving but I personally need to delegate more to enable me to grow as a manager. I have also started to meet other Sales office managers within the group so I know that the job I have been doing whilst not exactly the same as other sites is very similar and I haven’t been doing that bad a job but perception is everything so I have to look at promoting myself with the site and also more importantly to other sites what I have to say has value and I can bring a lot to the table but I also have to look at the individuals within my team and look at their maturity levels and adapt my leadership to what is needed to each individual and also learn to delegate more.